US: 250 Years Later – Part 70: Hygiene/Self-Care
In 1776, hygiene was less a daily expectation and more an ongoing negotiation with labor, resources, and survival. Cleanliness often meant washbasins, fresh linen, and practical routines rather than modern standards of bathing and self-care. Two hundred and fifty years later, hygiene and wellness have expanded into vast systems of products, rituals, technologies, and emotional coping strategies. This letter follows America’s changing relationship with self-care and asks whether humanity is becoming healthier… or simply becoming more anxious about how well we maintain ourselves.
Read the letter →