Commerce

In 1776, commerce arrived with muddy boots and tired horses. Traveling peddlers carried not only goods, but also news, stories, gossip, and connection to a wider world. Two hundred and fifty years later, door-to-door sales still survives in a digital age of apps, algorithms, and online marketplaces. This letter follows America’s changing culture of direct selling and asks why face-to-face trust still matters in an increasingly automated world.